Transense Technologies beginning to move in the right direction
Transense Technologies (TRT), the tyre pressure monitoring specialist who, among other things, develop surface acoustic wave (SAW), wireless, batteryless sensor systems for the automotive industry, is a stock I noted in my first week of virgin trading – July 09 (it feels like much longer), as a potential one to watch.

Everything I had read while doing my research screamed ‘potential for the future’, although how far in the future is another question. There was a management change (half the board arrived in the last year), lots of new partnerships were forged including: Honeywell, Melexis, Michelin, Sengenuity, Stack, Tai-Saw, Texas Instruments, SCHOTT, McLaren Electronic Systems and Carbon Motors.
On the downside it has had its share of troubles and current investors have had a long and patient wait to taste real success. Oh yes; it has yet to make a profit, it has very low volumes – as you would expect, and the market spread – the buying/selling transaction cost – is bigger than I would like.
However after sitting more or less dormant for quite a while, news came during the week of a supply agreement with Goodyear Dunlop Tyres. Brewin Dolphin said (and I quote from a guardian newspaper report):
This news is further evidence that Transense’s new management (since the first quarter of 2008) are continuing to transform the business model in line with strategic goals: to reduce reliance on a small number of major licensees; to generate revenue through supplying product not only through licensing intellectual property; to find quicker routes to market and to transform the company into a sustainable cash generative business.
Anyway last week I jumped in again with some ready cash the second I heard that the deal was done. Now I think it is a case of joining the patient crowd to wait and see where they go from here.
Time for a cup of coffee and a very, very long good book to read.
v



